For Anyone Who Wants It

Peloton

Social Campaign / TVC / Photoshoot

My role:

Art Direction
Design
Photo Art Direction

Agency:

Firstborn—2019

Peloton isn’t just a Bike. It’s the best cardio machine on the planet.

But with the company facing increasing competition from low-cost imitators. We needed to remind people of what makes Peloton a valuable fitness investment.

As Peloton’s digital partner agency, we developed channel-first creative to support both their fall TV campaign. We started by crafting:15 base video narratives, which we then expanded into hundreds of digital assets across Instagram, Facebook, and youtube. Videos dynamically changed based on audience and location, with supers ranging from practical to aspirational messaging. Our digital-first production approach used branded moments, close-ups, and fast choreographed movements to draw viewers into the action.

Fall Campaign: For Anyone Who Wants It

Chief Creative Officer: Dave Snyder
Producer : Leah Rohner
Copywriter: Lily Stockton